Organic hair products are a huge trend in the current beauty market, growing from $9.99 billion in 2022 to $10.79 billion in 2023 (The Business Research Company). Although the attention towards a healthier lifestyle is taking the market by storm, old hair care product designs have stayed the same.

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This project showcases a hypothetical haircare brand that uses all-natural ingredients and reflects this new fresh sense of organic beauty not only on the inside, but on its surface as well.